I wouldn’t be available I’m in if I didn’t firmly believe in the ability of a smartly designed website. Used to its potential, your business’ website can be your brand’s greatest advocate. Consider your website in terms of a mighty skyscraper. It all starts with the laying of a strong, solid foundation on that you build. FBISD Skyward
The Foundation – That is your brand, your identity. Before you hammer in the initial nail of one’s “skyscraper,” your brand must certanly be clearly established and defined. Who are you currently? What would you make/do? Whom would you serve? How will you make their lives easier/better? Also, remember that your logo will undoubtedly be associated with your brand. Is it effective?
The Building – Now that your identity is solidified, you will need to create your website to be much more than an online billboard. Your internet site must provide information and content that’s valuable to users. You, via your website, need to become people’s “go-to guy/gal” in your industry. You achieve this by posting content that answers potential questions beyond contact information. You can find as numerous ways to do this as there are different fields of expertise. John, who owns a house inspection company, uses his website to offer pages of informative content about the difficulties to look for when buying a home. He does this in ways that appears to effectively read the minds of his potential customers.
Being a specialist in his field, he is well acquainted with the questions that homebuyers have, and he uses his website to proactively address them. John’s website puts him in the career of authority on these matters and entrenches him in the minds of his site users as someone who is knowledgeable and trustworthy. Additionally, it gives his site users an experience that’s interactive and illuminating. Also, understand that videos certainly are a extremely popular way to convey information in your website. Consider the various “how-to” videos you may post. Consider videos that provide demos of one’s product. The possibilities are limitless, (although it is advised that you seek your web designer’s guidance in this. If not done optimally, a video could decelerate your website’s loading time.) And don’t underestimate the value and effectiveness of blogging! What better way to show everything you find out about your organization than to create useful articles on a typical basis? Blogging provides your potential customers with information they will enlighten them, and it enables you to emerge as the authority in your organization that you are. It is just a win-win!
The Open Invitation – With a profitable website now in place, you will need allow it to attract attention and draw people in! That great blog you’re writing will undoubtedly be even more efficient if you promote it on social media marketing sites and in blog forums. That video you shot brings a lot of traffic to your website, along with your organization, if people see it linked on Facebook or visualize it on YouTube. Use your website to cultivate your email list with an invitation to get your newsletter or e-zine. Also, don’t be shy about directing folks to your website and your organization by doing interviews on local radio or on Internet forums.